Customer brand co-creation : a conceptual model
Cassandra France, Bill Merrilees and Dale Miller (Department of Marketing, Griffith University, Southport, Australia)
| Year of publication: |
2015
|
|---|---|
| Authors: | France, Cassandra ; Merrilees, Bill ; Miller, Dale |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 6, p. 848-864
|
| Subject: | Brand communities | Brand co-creation | Brand engagement | Brand interactivity | Brand self-congruity | Category involvement | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Social Web | Social web | Markenimage | Brand image | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-06-2014-0105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447671