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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"KMU"
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Search: subject_exact:"Branding"
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KMU
Brand management
214
Markenführung
214
Consumer behaviour
122
Konsumentenverhalten
122
Brand image
120
Markenimage
120
Brand
76
Markenartikel
76
Beziehungsmarketing
52
Relationship marketing
52
Marketing management
30
Marketingmanagement
30
Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Advertising effects
17
Werbewirkung
17
Brand loyalty
15
Corporate reputation
13
Customer integration
13
Firmenimage
13
Kundenintegration
13
Brand architecture
11
Customer satisfaction
11
Designation of origin
11
Emerging economies
11
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11
Kundenzufriedenheit
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Luxury goods
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Narrative Methode
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Narrative method
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Schwellenländer
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Firm performance
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Markentreue
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Unternehmenserfolg
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Agbemabiese, George Cudjoe
1
Anees-ur-Rehman, Muhammad
1
Anning-Dorson, Thomas
1
Ben Youssef, Kamel
1
Centeno, Edgar
1
Guercini, Simone
1
Hart, Susan
1
Hirvonen, Saku
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Johnston, Wesley James
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Kitchen, Philip J.
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Laukkanen, Tommi
1
Leicht, Thomas
1
M'zungu, Simon
1
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Miller, Dale
1
Odoom, Raphael
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Pellicelli, Michela
1
Ratten, Vanessa
1
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Journal of strategic marketing
Marketing intelligence & planning
Qualitative market research : an international journal
9
The journal of brand management : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of small business and enterprise development
5
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
5
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Journal of research in marketing and entrepreneurship : JRME
4
Journal of business research : JBR
3
Journal of marketing management : MM
3
Journal of research in marketing and entrepreneurship
3
The marketing review
3
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Digital and social media marketing and advertising collection
2
Employer Branding : Arbeitgeber positionieren und präsentieren
2
Global business & economics review
2
IEEE transactions on engineering management : EM
2
International business and economics research journal
2
International journal of retail & distribution management
2
Journal of fashion marketing and management
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Journal of world business : JWB
2
The journal of business & industrial marketing
2
African journal of business and economic research : AJBER
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Baltic journal of management
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Bilanz / KMU
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business and Economic Research : BER
1
Business management review : journal of the University of Dar es Salaam Business School
1
Businesses
1
Contemporary thoughts on corporate branding and corporate identity management
1
Croatian economic survey
1
Cross-cultural and critical perspectives on brands
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Einblicke und Ausblicke
1
Entrepreneurship marketing : principles and practice of SME marketing
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ECONIS (ZBW)
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date (oldest first)
1
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
2
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
3
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
4
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
5
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
6
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
7
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
8
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
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