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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Cultural identity"
~subject:"Ursprungsregeln"
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Cultural identity
Ursprungsregeln
Designation of origin
19
Herkunftsbezeichnung
19
Brand image
13
Markenimage
13
Brand management
11
Consumer behaviour
11
Konsumentenverhalten
11
Markenführung
11
Destination management
4
Destinationsmanagement
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Rules of origin
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Country image
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Tourism marketing
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Tourismusmarketing
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China
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Consumer marketing
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International marketing
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Internationales Marketing
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Andriopoulos, Constantine
1
Chaudhuri, Himadri Roy
1
Cheah, Isaac
1
Deb, Madhurima
1
Gotsi, Manto
1
John, Joby
1
Lopez, Carmen
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Mills, Adam J.
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Phau, Ian
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Journal of strategic marketing
Marketing intelligence & planning
Journal of international consumer marketing
13
Journal of business research : JBR
12
International marketing review
11
Journal of global marketing
11
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
6
The journal of brand management : an international journal
6
Journal of retailing and consumer services
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
IDE discussion papers
3
Journal of euromarketing
3
Journal of fashion marketing and management
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of promotion management : JPM
3
Journal of world trade : law, economic policy, public policy
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
Australasian marketing journal
2
Business history
2
CESifo Working Paper
2
Cege discussion paper
2
Country of origin effect : looking back and moving forward
2
Discussion papers / CEPR
2
Frontiers of business research in China : selected publications from Chinese universities
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of management and economics
2
Journal of African trade : official journal of the African Export-Import Bank
2
Journal of food products marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of industry, competition and trade
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Market : review for marketing theory and practice
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ECONIS (ZBW)
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1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
3
Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima
;
Chaudhuri, Himadri Roy
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
Saved in:
4
Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
Saved in:
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