//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Professioneller Sport"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Professional sports
17
Profisport
17
Sportmarketing
11
Sports marketing
11
Football
9
Fußball
9
Sport
8
Consumer behaviour
6
Konsumentenverhalten
6
Sport organization
6
Sportorganisation
6
Sports
6
Brand management
4
Markenführung
4
Marketingmanagement
4
Beziehungsmarketing
3
Management
3
Relationship marketing
3
Sponsoring
3
Sponsorship
3
Ball game
2
Ballsport
2
Brand image
2
Führungskräfte
2
Großbritannien
2
Managers
2
Markenimage
2
Marketing
2
Social Web
2
Social web
2
Sport tourism
2
Tourism
2
Tourismus
2
United Kingdom
2
fans
2
Africa
1
Anforderungsprofil
1
Arbeitsgruppe
1
Australia
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Crick, Dave
1
Crick, James M.
1
Gallagher, Damian
1
Gilmore, Audrey
1
Hodgkinson, Ian R.
1
Manoli, Argyro Elisavet
1
O'Connor, Christina
1
Ratten, Vanessa
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Marketing intelligence & planning
International journal of sports marketing & sponsorship
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sport management and marketing : IJSMM
3
Gabler Edition Wissenschaft
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
2006 Business & Economics Society International Conference ; Vol. 1
1
Die Ökonomie des Sports in den Medien
1
European Sport management quarterly : ESMQ
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Handbook of research on integrating social media into strategic marketing
1
Healthcare Marketing / Jahrbuch
1
Integrated marketing communication
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of entrepreneurship and small business
1
International journal of organizational analysis
1
Journal for global business advancement : JGBA
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of promotion management : JPM
1
Markt- und Unternehmensentwicklung
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Services marketing quarterly
1
Sport management review
1
Sport marketing in a global environment : strategic perspectives
1
Sport public relations and communication
1
Sportmanagement : SPM
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Theorie und Forschung
1
Theorie und Forschung / Wirtschaftswissenschaften
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The implementation of integrated marketing communication (IMC) : evidence from professional football clubs in England
Manoli, Argyro Elisavet
;
Hodgkinson, Ian R.
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 542-563
Persistent link: https://www.econbiz.de/10012313920
Saved in:
2
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
3
Coopetition at the sports marketing/entrepreneurship interface : a case study of a Taekwondo organisation
Crick, Dave
;
Crick, James M.
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011568635
Saved in:
4
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->