The implementation of integrated marketing communication (IMC) : evidence from professional football clubs in England
Year of publication: |
2020
|
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Authors: | Manoli, Argyro Elisavet ; Hodgkinson, Ian R. |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 6, p. 542-563
|
Subject: | English Premier League | IMC scenarios | Integrated marketing communication | professional football clubs | sport marketing | strategic marketing | Profisport | Professional sports | Fußball | Football | Marketingmanagement | Marketing management | Sportmarketing | Sports marketing | Großbritannien | United Kingdom |
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