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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Ahuvia, Aaron"
~subject:"Personality psychology"
~subject:"Relationship marketing"
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Journal of strategic marketing
Marketing letters : a journal of research in marketing
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Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
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