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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Series / American Marketing Association"
~person:"Hawkins, Matthew A."
~subject:"Marketing management"
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Market identification to generation : a practice theory market orientation
Hawkins, Matthew A.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10011305974
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