Market identification to generation : a practice theory market orientation
Year of publication: |
2015
|
---|---|
Authors: | Hawkins, Matthew A. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 2, p. 112-121
|
Subject: | practice theory | marketing | branding | market orientation | narrative | Marketingmanagement | Marketing management | Markenführung | Brand management | Marketingtheorie | Marketing theory |
-
On "brand" : whether a semiotic marketing system or not
Gaski, John F., (2015)
-
Strategic integrated marketing communications : theory and practice
Percy, Larry, (2008)
-
Kamenz, Uwe, (2003)
- More ...
-
The effect of activity identity fusion on negative consumer behavior
Hawkins, Matthew A., (2019)
-
Saleem, Fathima Z., (2021)
-
The omnipresent personal narrative : story formulation and the interplay among narratives
Hawkins, Matthew A., (2012)
- More ...