//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Brand image"
~subject:"Business-to-business marketing"
~subject:"Firmenimage"
~subject:"KMU"
~subject:"Produktentwicklung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Business-to-business marketing
Firmenimage
KMU
Produktentwicklung
Brand management
116
Markenführung
116
Markenimage
49
Consumer behaviour
48
Konsumentenverhalten
48
Brand
31
Markenartikel
31
Beziehungsmarketing
21
Marketing management
21
Marketingmanagement
21
Relationship marketing
21
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Corporate Social Responsibility
7
Corporate reputation
7
Corporate social responsibility
7
Advertising effects
6
Brand architecture
6
Customer satisfaction
6
Firm performance
6
Kundenzufriedenheit
6
Sportmarketing
6
Sports marketing
6
Unternehmenserfolg
6
Werbewirkung
6
market orientation
6
B-to-B-Marketing
5
International marketing
5
Internationales Marketing
5
Lieferantenmanagement
5
Markenarchitektur
5
SME
5
Supplier relationship management
5
brand identity
5
more ...
less ...
Online availability
All
Undetermined
43
Type of publication
All
Article
65
Type of publication (narrower categories)
All
Article in journal
58
Aufsatz in Zeitschrift
58
Aufsatz im Buch
7
Book section
7
Case study
1
Fallstudie
1
Language
All
English
65
Author
All
Japutra, Arnold
3
Martin, Brett
3
Bang, Nguyen
2
Casidy, Riza
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Rahman, Kaleel
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anees-ur-Rehman, Muhammad
1
Areni, Charles Scott
1
Asare, Anthony
1
Banerjee, Shubhomoy
1
Barnier, Virginie de
1
Ben Youssef, Kamel
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Blankson, Charles
1
Bodet, Guillaume
1
Bose, Sunny
1
Bowden, Jana
1
Brashear-Alejandro, Thomas
1
Bridson, Kerrie
1
Brunk, Katja H.
1
Brée, Joël
1
Chan, Anthony
1
Chanavat, Nicolas
1
Chen, Junsong
1
Cherif, Emna
1
Choudhury, Musfiq Mannan
1
Cioppi, Marco
1
Crespo, Cátia Fernandes
1
Curina, Ilaria
1
more ...
less ...
Published in...
All
Journal of strategic marketing
The Routledge companion to contemporary brand management
Journal of business research : JBR
358
The journal of brand management : an international journal
310
The journal of product & brand management
291
Journal of retailing and consumer services
164
European journal of marketing : EJM
86
Industrial marketing management : the international journal for industrial and high-tech firms
81
SpringerLink / Bücher
72
Asia Pacific journal of marketing and logistics
71
Psychology & marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing intelligence & planning
69
Journal of marketing communications
68
International journal of hospitality management
60
Journal of international consumer marketing
49
Marketing letters : a journal of research in marketing
48
Journal of the Academy of Marketing Science
45
The IUP journal of brand management : IJBRM
45
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
43
International journal of internet marketing and advertising : IJIMA
43
Journal of global marketing
43
Journal of marketing
43
Journal of marketing management : MM
43
The journal of consumer marketing
42
International marketing review
41
International journal of consumer studies
40
Tourism management : research, policies, practice
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of travel and tourism marketing
34
Qualitative market research : an international journal
34
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of fashion marketing and management
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
International journal of retail & distribution management
29
Global business review
27
more ...
less ...
Source
All
ECONIS (ZBW)
65
Showing
1
-
10
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
3
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
4
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
5
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
6
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
7
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
8
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
9
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
10
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->