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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Business-to-business marketing"
~subject:"Firmenimage"
~subject:"Produktentwicklung"
~subject:"Relationship marketing"
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Business-to-business marketing
Firmenimage
Produktentwicklung
Relationship marketing
Brand management
136
Markenführung
136
Consumer behaviour
60
Konsumentenverhalten
60
Brand image
56
Markenimage
56
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42
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42
Beziehungsmarketing
26
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24
Marketingmanagement
24
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11
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Corporate Social Responsibility
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branding
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market orientation
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Japutra, Arnold
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2
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Journal of strategic marketing
The Routledge companion to contemporary brand management
Journal of business research : JBR
172
The journal of brand management : an international journal
126
The journal of product & brand management
121
Journal of retailing and consumer services
106
Industrial marketing management : the international journal for industrial and high-tech firms
77
SpringerLink / Bücher
50
International journal of hospitality management
44
Marketing intelligence & planning
33
European journal of marketing : EJM
31
Asia Pacific journal of marketing and logistics
30
International journal of internet marketing and advertising : IJIMA
30
Psychology & marketing
29
Cogent business & management
28
Journal of promotion management : innovations in planning and applied research
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
International journal of contemporary hospitality management
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
The journal of business & industrial marketing
21
Journal of hospitality marketing & management
20
Journal of marketing
20
Journal of the Academy of Marketing Science
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of travel and tourism marketing
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing communications
17
Journal of marketing management : MM
17
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Business horizons
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of service management
14
The journal of consumer marketing
14
The journal of services marketing
14
Corporate reputation review : an international journal
13
European journal of marketing
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
The IUP journal of brand management : IJBRM
13
Global business review
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of market research
12
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ECONIS (ZBW)
39
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1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
5
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
8
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
9
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
10
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
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