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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
~subject:"Marketingmanagement"
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Search: subject:"Kundenmanagement"
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Markenführung
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Beziehungsmarketing
365
Relationship marketing
365
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203
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203
Brand management
134
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104
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Guzman, Francisco
6
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Journal of strategic marketing
The international journal of bank marketing : IJBM
The journal of product & brand management
Journal of business research : JBR
177
Journal of retailing and consumer services
119
The journal of brand management : an international journal
89
Industrial marketing management : the international journal for industrial and high-tech firms
70
SpringerLink / Bücher
48
International journal of hospitality management
46
The journal of business & industrial marketing
36
Cogent business & management
35
European journal of marketing : EJM
34
Asia Pacific journal of marketing and logistics
32
International journal of internet marketing and advertising : IJIMA
32
Marketing intelligence & planning
30
Psychology & marketing
29
Journal of the Academy of Marketing Science
26
Journal of promotion management : innovations in planning and applied research
25
International journal of contemporary hospitality management
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
23
Business horizons
22
Journal of hospitality marketing & management
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of marketing communications
21
Journal of marketing management : MM
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of marketing analytics : JMA
18
Journal of retailing
18
The service industries journal
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Journal of travel and tourism marketing
17
Gabler Edition Wissenschaft
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
Journal of service management
15
Springer eBook Collection / Business and Economics
15
European journal of marketing
14
The journal of services marketing
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
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ECONIS (ZBW)
161
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161
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
7
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
8
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
9
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
10
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
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