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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Ghantous, Nabil"
~subject:"Markenführung"
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Journal of strategic marketing
The international journal of bank marketing : IJBM
Services marketing quarterly
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Managing brand associations to drive customers' trust and loyalty in Vietnamese banking
Phan, Kim Ngoc
;
Ghantous, Nabil
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
6
,
pp. 456-480
Persistent link: https://www.econbiz.de/10010189487
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