//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Markenführung"
~subject:"Service quality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Service quality
Beziehungsmarketing
254
Relationship marketing
254
Consumer behaviour
106
Konsumentenverhalten
106
Customer satisfaction
73
Kundenzufriedenheit
73
Dienstleistungsqualität
51
Bank
43
Brand management
35
Marketing management
31
Marketingmanagement
31
Lieferantenmanagement
29
Supplier relationship management
29
Confidence
27
Vertrauen
27
Brand image
26
Markenimage
26
Social Web
25
Social web
25
Customer integration
23
Kundenintegration
23
Personal banking
22
Privatkundengeschäft
22
Customer value
20
Kundenwert
20
Betriebliche Wertschöpfung
18
Value creation
18
Brand
17
Markenartikel
17
Internet marketing
16
Online-Marketing
16
India
14
Indien
14
Structural equation model
13
Strukturgleichungsmodell
13
Customer loyalty
12
Einzelhandel
12
Financial services
12
more ...
less ...
Online availability
All
Undetermined
55
Type of publication
All
Article
83
Type of publication (narrower categories)
All
Article in journal
83
Aufsatz in Zeitschrift
83
Case study
1
Fallstudie
1
Language
All
English
83
Author
All
Japutra, Arnold
3
Roy, Sanjit Kumar
3
Bang, Nguyen
2
Bapat, Dhananjay
2
Brun, Isabelle
2
Fernandes, Teresa
2
Ketron, Seth
2
Khan, Imran
2
Rajaobelina, Lova
2
Rizomyliotis, Ioannis
2
Roy, Sanjit
2
Simkin, Lyndon
2
Abbasi, Amir Zaib
1
Ahmad, Bilal
1
Aimé, Isabelle
1
Akbar, Muhammad Imad Ud Din
1
Al-Hawari, Mohd Ahmad
1
Al-jazzazi, Akram
1
Almubarak, Alanoud F.
1
Amin, Muslim
1
Amoako, George Kofi
1
Anabila, Peter
1
Anderl, Eva
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Arcand, Manon
1
Ashill, Nicholas
1
Augusto, Mário Gomes
1
Babakus, Emin
1
Bak, Randall
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Bertschy, Marjorie
1
Bhat, Suhail Ahmad
1
Biraghi, Silvia
1
Boisvert, Jean
1
Bozkurt, Sıddık
1
Brooks, Simon
1
Buonamassa, Daniela
1
Burford, Oksana
1
more ...
less ...
Published in...
All
Journal of strategic marketing
The international journal of bank marketing : IJBM
Journal of retailing and consumer services
273
Journal of business research : JBR
234
International journal of hospitality management
146
The journal of services marketing
105
The journal of product & brand management
100
The journal of brand management : an international journal
90
The service industries journal
84
Journal of hospitality marketing & management
67
International journal of contemporary hospitality management
62
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
56
Cogent business & management
55
Journal of travel and tourism marketing
54
Services marketing quarterly
54
Industrial marketing management : the international journal for industrial and high-tech firms
53
Asia Pacific journal of marketing and logistics
49
Journal of service management
48
Journal of service research : JSR
47
Marketing intelligence & planning
46
Service business
45
Psychology & marketing
44
Tourism management : research, policies, practice
39
European journal of marketing : EJM
37
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
36
SpringerLink / Bücher
36
Journal of the Academy of Marketing Science
33
The TQM journal : the international review of organizational improvement
33
Journal of service research
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
International journal of internet marketing and advertising : IJIMA
30
Journal of marketing
30
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
30
Journal of promotion management : innovations in planning and applied research
27
Journal of air transport management
25
International journal of quality and service sciences
24
Journal of service theory and practice : JSTP
24
Total quality management & business excellence
24
Journal of retailing
23
The journal of business & industrial marketing
23
more ...
less ...
Source
All
ECONIS (ZBW)
83
Showing
1
-
10
of
83
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
5
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
6
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
7
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
8
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
9
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->