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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand image"
~subject:"Brand"
~type:"article"
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Brand image
Brand
Consumer behaviour
442
Konsumentenverhalten
442
Einzelhandel
113
Retail trade
113
Beziehungsmarketing
105
Relationship marketing
105
Brand management
74
Markenführung
74
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66
Customer satisfaction
63
Kundenzufriedenheit
63
Online retailing
63
Online-Handel
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39
Food retailing
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Confidence
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Store design
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Distribution channel
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Vertriebsweg
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Textile distribution
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Japutra, Arnold
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Manoli, Argyro Elisavet
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Schramm-Klein, Hanna
2
Simkin, Lyndon
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1
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1
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Journal of strategic marketing
The international review of retail, distribution and consumer research
Journal of business research : JBR
407
Journal of retailing and consumer services
284
The journal of product & brand management
274
The journal of brand management : an international journal
262
Psychology & marketing
125
Asia Pacific journal of marketing and logistics
94
European journal of marketing : EJM
84
Journal of marketing communications
76
Journal of international consumer marketing
75
The journal of consumer marketing
68
International journal of hospitality management
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of fashion marketing and management
59
Marketing letters : a journal of research in marketing
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
58
International marketing review
57
Journal of global marketing
56
Marketing intelligence & planning
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of marketing
50
Cogent business & management
49
International journal of consumer studies
48
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
45
Journal of Islamic marketing
44
Journal of the Academy of Marketing Science
44
International journal of advertising : the review of marketing communications
43
Journal of marketing management : MM
43
International journal of internet marketing and advertising : IJIMA
42
Journal of travel and tourism marketing
42
International journal of advertising : the quarterly review of marketing communications
39
The IUP journal of brand management : IJBRM
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of marketing research : JMR
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of international marketing
35
Qualitative market research : an international journal
34
International journal of retail & distribution management
33
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ECONIS (ZBW)
75
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75
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1
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
2
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
3
Consumers' evaluation of extensions among extensions and the backdrop effect
Peev, Plamen P.
;
Kumar, Piyush
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014302698
Saved in:
4
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
5
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
8
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
9
Consumer-brand relationships with ai anthropomorphic assistant : role of product usage barrier, psychological distance and trust
Jham, Vimi
;
Malhotra, Gunjan
;
Sehgal, Nidhi
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10014292087
Saved in:
10
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
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