Consumer-brand relationships with ai anthropomorphic assistant : role of product usage barrier, psychological distance and trust
Vimi Jham, Gunjan Malhotra, Nidhi Sehgal
| Year of publication: |
2023
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|---|---|
| Authors: | Jham, Vimi ; Malhotra, Gunjan ; Sehgal, Nidhi |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 33.2023, 2, p. 117-133
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| Subject: | AI anthropomorphic assistants | consumer-brand relationships | product usage barrier | psychological distance | trust | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2023.2178023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014292087