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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
~subject:"SME"
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Search: subject_exact:"Marketingpolitik"
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SME
Marketing management
240
Marketingmanagement
240
Marketing
54
Firm performance
40
Unternehmenserfolg
40
Beziehungsmarketing
37
Relationship marketing
37
Brand management
33
Markenführung
33
Consumer behaviour
30
Konsumentenverhalten
30
KMU
27
market orientation
27
Strategic management
25
Strategisches Management
25
Competitive advantage
21
Wettbewerbsvorteil
21
Innovation
20
Internet marketing
18
Online-Marketing
18
Brand image
15
Emerging economies
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Großbritannien
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Innovation management
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Innovationsmanagement
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marketing strategy
11
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Erfolgsfaktor
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International marketing
10
Internationales Marketing
10
Lieferantenmanagement
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27
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Gilmore, Audrey
4
O'Dwyer, Michele
3
Carson, David
2
Piercy, Niall
2
Wright, Sheila
2
Akaka, Melissa Archpru
1
Anees-ur-Rehman, Muhammad
1
Banerjee, Saikat
1
Bisson, Christophe
1
Brooks, Neil
1
Brouard, François
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Canhoto, Ana Isabel Domingos
1
Duffy, Alistair P.
1
Fathollahzadeh, Zeinab
1
Gray, Gordon T.
1
Greenley, Gordon E.
1
Gross, Andrew C.
1
Hirvonen, Saku
1
Javalgi, Rajshekhar (Raj) G.
1
Johnston, Malcolm
1
Johnston, Wesley James
1
Karlíček, Miroslav
1
Komppula, Raija
1
Larivet, Sophie
1
Laukkanen, Tommi
1
Lings, Ian N.
1
Liu, Zhiying
1
M'zungu, Simon
1
Maruyama, Masahiro
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1
Mathews, Shane W.
1
Mařík, Jiří
1
Merrilees, Bill
1
Miller, Dale
1
Mochtak, Michal
1
Molinillo, Sebastian
1
Ngo, Liem Viet
1
O'Cass, Aron
1
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Journal of strategic marketing
The marketing review
Journal of business research : JBR
24
Entrepreneurship marketing : principles and practice of SME marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of research in marketing and entrepreneurship
14
Journal of research in marketing and entrepreneurship : JRME
14
Cogent business & management
13
Marketing intelligence & planning
12
Journal of small business and enterprise development
10
International journal of entrepreneurship and small business
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
SpringerLink / Bücher
9
European journal of marketing : EJM
8
Europäische Hochschulschriften / 5
8
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
International business review : the official journal of the European International Business Academy
7
International marketing review
7
Journal of small business strategy
7
Marketing in kleinen und mittleren Unternehmen
6
Small business economics : an entrepreneurship journal
6
Eurasian studies in business and economics
5
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Management research review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
International small business journal : researching entrepreneurship
4
Journal of marketing management : MM
4
Macquarie economics research papers
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Asia Pacific journal of marketing and logistics
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
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ECONIS (ZBW)
27
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27
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1
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
2
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
3
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran
;
Fathollahzadeh, Zeinab
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
Saved in:
4
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
5
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
6
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
7
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
8
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
9
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
10
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
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