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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
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Search: subject_exact:"Marketingpolitik"
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Marketing management
241
Marketingmanagement
241
Marketing
54
Firm performance
40
Unternehmenserfolg
40
Beziehungsmarketing
37
Relationship marketing
37
Brand management
33
Markenführung
33
Consumer behaviour
30
Konsumentenverhalten
30
KMU
27
SME
27
market orientation
27
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26
Strategisches Management
26
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21
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21
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20
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18
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18
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Gilmore, Audrey
10
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7
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Modi, Pratik
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2
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2
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2
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Journal of strategic marketing
The marketing review
SpringerLink / Bücher
521
Journal of business research : JBR
390
Industrial marketing management : the international journal for industrial and high-tech firms
292
Europäische Hochschulschriften / 5
230
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
155
Journal of marketing
140
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Springer eBook Collection / Business and Economics
114
Journal of marketing communications
106
Marketing intelligence & planning
106
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
65
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
62
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
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ECONIS (ZBW)
270
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61
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
62
Brand compass : charting a course to improve firm performance
Bridson, Kerrie Christine
;
Evans, Jody
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 174-187
Persistent link: https://www.econbiz.de/10011861443
Saved in:
63
Exploiting online social gambling for marketing communications
Ozuem, Wilson
;
Prasad, Jason
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
Saved in:
64
Diffusing market orientation to drive marketing capital : evidence from Vietnam
Nguyen Dinh Tho
;
Nguyen Thi Mai Trang
;
Shultz, Clifford J.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 520-531
Persistent link: https://www.econbiz.de/10011976047
Saved in:
65
Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
Saved in:
66
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
67
Impact of firm's customer orientation on performance : the moderating role of interfunctional coordination and employee commitment
Babu, Mujahid Mohiuddin
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 702-722
Persistent link: https://www.econbiz.de/10011978581
Saved in:
68
Marketing flexibility measurement scale : conceptualization, development and nomological validation
Shalender, Kumar
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 618-628
Persistent link: https://www.econbiz.de/10011855096
Saved in:
69
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
70
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
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