Diffusing market orientation to drive marketing capital : evidence from Vietnam
Nguyen Dinh Tho, Nguyen Thi Mai Trang and Clifford J. Shultz II
| Year of publication: |
October 2018
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| Authors: | Nguyen Dinh Tho ; Nguyen Thi Mai Trang ; Shultz, Clifford J. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 6, p. 520-531
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| Subject: | Marketer’s market orientation | marketing capital pool | social learning theory | Vietnam | Systemtransformation | Economic transition | Viet Nam | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1318941 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976047