//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~language:"lit"
~language:"spa"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
194
Konsumentenverhalten
194
Marketing management
192
Marketingmanagement
192
Beziehungsmarketing
169
Relationship marketing
169
Brand management
106
Markenführung
106
Brand image
68
Customer satisfaction
68
Kundenzufriedenheit
68
Markenimage
68
Social Web
52
Social web
52
Firm performance
51
Unternehmenserfolg
51
Dienstleistungsqualität
47
Service quality
47
Internet marketing
42
Online-Marketing
42
Strategic management
41
Strategisches Management
41
Markenartikel
39
KMU
37
SME
37
Competitive advantage
32
Wettbewerbsvorteil
32
Customer integration
31
Kundenintegration
31
Marketing
31
Betriebliche Wertschöpfung
30
Emerging economies
30
Innovation
30
Lieferantenmanagement
30
Schwellenländer
30
Supplier relationship management
30
Value creation
30
market orientation
27
Einzelhandel
26
more ...
less ...
Online availability
All
Undetermined
31
Free
1
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Article in journal
Bibliographie enthalten
Book section
Aufsatz in Zeitschrift
39
Aufsatzsammlung
1
Language
All
English
Lithuanian
Spanish
Author
All
Japutra, Arnold
3
Johnson, Lester W.
2
Mills, Adam J.
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Aimé, Isabelle
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Areni, Charles Scott
1
Bang, Nguyen
1
Bendixen, Michael
1
Biraghi, Silvia
1
Birch, Dawn
1
Bodet, Guillaume
1
Bowden, Jana
1
Brée, Joël
1
Campbell, Colin L.
1
Casidy, Riza
1
Chan, Anthony
1
Cherif, Emna
1
Choudhury, Musfiq Mannan
1
Cioppi, Marco
1
Curina, Ilaria
1
Czaplewski, Andrew J.
1
Das, Gupta
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
Eshaghi, Mohammad Sadegh
1
Fabrize, Robert
1
Fernandes, Teresa
1
Ferraro, Carla
1
Francioni, Barbara
1
Gaganpreet Singh
1
Gambetti, Rossella
1
Goyal, Anita
1
Graffigna, Guendalina
1
Hawkins, Matthew A.
1
Inegbedion, Henry Egbezien
1
more ...
less ...
Published in...
All
Journal of strategic marketing
The journal of brand management : an international journal
290
Journal of business research : JBR
283
The journal of product & brand management
199
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
41
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
International journal of hospitality management
33
Journal of international consumer marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
Journal of global marketing
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
Journal of international marketing
23
International journal of advertising : the review of marketing communications
22
International journal of market research
22
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
2
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
5
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
6
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
7
Brand activism change agents : strategic storytelling for impact and authenticity
Key, Thomas Martin
;
Keel, Astrid L.
;
Czaplewski, Andrew J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1339-1355
Persistent link: https://www.econbiz.de/10014553087
Saved in:
8
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
9
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
10
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->