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~isPartOf:"Journal of strategic marketing"
~person:"Blecker, Thorsten"
~person:"Bullinger, Hans-Jörg"
~person:"Kaiser, Harry M."
~person:"Ko, Eunju"
~person:"Meffert, Heribert"
~person:"Merrilees, Bill"
~person:"Pepels, Werner"
~person:"Svensson, Göran"
~subject:"Aufsatzsammlung"
~subject:"Environmental management"
~subject:"Germany"
~subject:"Markenführung"
~subject:"Supply Chain Management"
~subject:"Umweltbezogenes Management"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Enzyklopädie"
~type_genre:"Lehrbuch"
~type_genre:"Sammelwerk"
~type_genre:"Textbook"
~type_genre:"Umfrage"
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Aufsatzsammlung
Environmental management
Germany
Markenführung
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Werbung
Brand management
2
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2
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Marketingmanagement
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1
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Blecker, Thorsten
Bullinger, Hans-Jörg
Kaiser, Harry M.
Ko, Eunju
Meffert, Heribert
Merrilees, Bill
Pepels, Werner
Svensson, Göran
D'Souza, Clare M.
4
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3
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Journal of strategic marketing
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
36
Journal of business research : JBR
18
The journal of brand management : an international journal
9
Meffert-Marketing-Edition
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Operations and technology management
5
Reihe: Supply chain, logistics and operations management
5
Corporate governance : the international journal for effective board performance
4
International journal of advertising : the review of marketing communications
4
Proceedings of the Hamburg International Conference of Logistics (HICL)
4
Asia Pacific journal of marketing and logistics
3
IPA-IAO-Forschung und Praxis / T
3
International journal of logistics economics and globalisation
3
The journal of product & brand management
3
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handelsforschung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of agricultural and applied economics
2
Journal of hospitality marketing & management
2
Marketing intelligence & planning
2
The journal of business & industrial marketing
2
... IPA-Arbeitstagung
1
Agribusiness : an internat. journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Autohaus Automobilwirtschaft
1
Baltic journal of management
1
Betriebswirtschaft in Studium und Praxis
1
Business strategy and the environment
1
Business/economics
1
Corporate social responsibility and environmental management
1
Das Kompendium
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Diskussionsbeitrag der Forschungsstelle Bahnmarketing an der Westfälischen Wilhelms-Universität Münster
1
Documentation / Institute for Management and Marketing Science
1
Ebook inside
1
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ECONIS (ZBW)
2
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1
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
2
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Saved in:
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