Closing the marketing strategy to performance gap : the role of brand orientation
Year of publication: |
2007
|
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Authors: | Wong, Ho Yin ; Merrilees, Bill |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 5, p. 387-402
|
Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Unternehmenserfolg | Firm performance |
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