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~isPartOf:"Journal of strategic marketing"
~person:"Colton, Deborah"
~source:"econis"
~subject:"Retail trade"
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Retail trade
Augmented reality interactive technology
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Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
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