Engagement with chatbots versus augmented reality interactive technology in e-commerce
Emi Moriuchi, V. Myles Landers, Deborah Colton and Neil Hair
| Year of publication: |
2021
|
|---|---|
| Authors: | Moriuchi, Emi ; Landers, V. Myles ; Colton, Deborah ; Hair, Neil |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 5, p. 375-389
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| Subject: | Augmented reality interactive technology | chatbots | consumers | e-commerce | retail | technology engagement | Electronic Commerce | E-commerce | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Einzelhandel | Retail trade | Technischer Fortschritt | Technological change | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1740766 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588436