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~isPartOf:"Journal of strategic marketing"
~person:"Cova, Bernard"
~person:"Rodríguez, Rocío"
~person:"Tzempelikos, Nektarios"
~subject:"Marketingmanagement"
~subject:"Supplier relationship management"
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Cova, Bernard
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Tzempelikos, Nektarios
Weinstein, Art
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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European business review
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European research on management and business economics
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International journal of business excellence
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Journal of marketing management : MM
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Approaching Key Account Management from a long-term perspective
Tzempelikos, Nektarios
;
Gounaris, Spiros
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009732195
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