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~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
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Search: subject_exact:"Produktimage"
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Beziehungsmarketing
Social Web
Brand image
68
Markenimage
68
Brand management
53
Consumer behaviour
53
Konsumentenverhalten
53
Markenführung
53
Brand
29
Markenartikel
29
Relationship marketing
19
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing management
9
Marketingmanagement
9
Social web
7
Internet marketing
6
Online-Marketing
6
brand equity
5
Brand loyalty
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Designation of origin
4
Herkunftsbezeichnung
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Luxury goods
4
Luxusgüter
4
Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Sportmarketing
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Sports marketing
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brand loyalty
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Advertising effects
3
Competitive advantage
3
Dienstleistungsqualität
3
Emotion
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Football
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Fußball
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India
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Indien
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Japutra, Arnold
3
Johnson, Lester W.
2
Leckie, Civilai
2
Simkin, Lyndon
2
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
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Banerjee, Shubhomoy
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Bertschy, Marjorie
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Deb, Madhurima
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Desbordes, Michel
1
Ekinci, Yuksel
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1
Fabrize, Robert
1
Fernandes, Teresa
1
Gaganpreet Singh
1
Goyal, Anita
1
Horbel, Chris
1
Javed, Mansoor
1
Johnston, Wesley James
1
Kaushik, Arun Kumar
1
Ketron, Seth
1
Kim, Sungkyung
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Konstantoulaki, Kleopatra
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Kostopoulos, Ioannis
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Mühlbacher, Hans
1
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Oliveira, Marta
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Journal of strategic marketing
Journal of business research : JBR
140
The journal of product & brand management
95
The journal of brand management : an international journal
93
Journal of retailing and consumer services
86
International journal of hospitality management
39
International journal of internet marketing and advertising : IJIMA
36
Asia Pacific journal of marketing and logistics
32
Cogent business & management
31
Psychology & marketing
29
Journal of travel and tourism marketing
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Tourism management : research, policies, practice
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of promotion management : innovations in planning and applied research
23
Marketing intelligence & planning
23
European journal of marketing : EJM
22
Journal of marketing communications
22
Journal of hospitality marketing & management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing management : MM
17
International journal of contemporary hospitality management
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management perspectives : TMP
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of fashion marketing and management
12
Technological forecasting & social change : an international journal
12
European journal of marketing
11
International journal of advertising : the review of marketing communications
11
Journal of internet commerce
11
Journal of marketing
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
Business horizons
10
Global business review
10
International journal of electronic marketing and retailing : IJEMR
10
International journal of sport management and marketing : IJSMM
10
International review on public and non-profit marketing
10
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ECONIS (ZBW)
22
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1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
3
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
4
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
5
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
6
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
7
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
8
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
9
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
10
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
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