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~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"Germany"
~subject:"Markenführung"
~subject:"Marketing theory"
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Brand image
Germany
Markenführung
Marketing theory
Marketing management
192
Marketingmanagement
192
Firm performance
31
Unternehmenserfolg
31
Beziehungsmarketing
28
Relationship marketing
28
market orientation
27
Brand management
23
KMU
22
SME
22
Strategic management
22
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22
Marketing
20
Competitive advantage
18
Consumer behaviour
18
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Emerging economies
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marketing strategy
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Areni, Charles Scott
2
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2
Rahman, Kaleel
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of strategic marketing
SpringerLink / Bücher
67
Journal of business research : JBR
60
Europäische Hochschulschriften / 5
55
The journal of brand management : an international journal
48
Gabler Edition Wissenschaft
43
The journal of product & brand management
33
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing management : MM
30
Lehrbuch
30
European journal of marketing : EJM
28
Journal of retailing and consumer services
22
Schriften zu Marketing und Management
22
Journal of marketing communications
21
Springer eBook Collection / Business and Economics
21
Journal of the Academy of Marketing Science
19
AMS review : official publication of the Academy of Marketing Science
17
Neue betriebswirtschaftliche Forschung : Nbf
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Journal of marketing
15
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
15
International marketing review
13
Springer eBook Collection
13
The marketing review
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Berichte aus der Betriebswirtschaft
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Marketing intelligence & planning
11
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
11
Business horizons
10
DUV : Wirtschaftswissenschaft
10
Hamburger Schriften zur Marketingforschung
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of retailing
10
Legends in marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
DUV / Wirtschaftswissenschaft
9
Gabler-Edition Wissenschaft
9
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ECONIS (ZBW)
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1
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
2
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
3
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
4
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
5
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
6
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
7
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
8
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
9
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
10
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
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