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~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"Germany"
~subject:"Marketing theory"
~subject:"Supplier relationship management"
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Search: subject_exact:"Marketing-Kommunikation"
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Brand image
Germany
Marketing theory
Supplier relationship management
Marketing management
192
Marketingmanagement
192
Firm performance
31
Unternehmenserfolg
31
Beziehungsmarketing
28
Relationship marketing
28
market orientation
27
Brand management
23
Markenführung
23
KMU
22
SME
22
Strategic management
22
Strategisches Management
22
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20
Competitive advantage
18
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marketing strategy
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International marketing
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8
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1
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1
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1
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1
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
79
SpringerLink / Bücher
62
Journal of business research : JBR
55
Europäische Hochschulschriften / 5
54
Gabler Edition Wissenschaft
44
The journal of business & industrial marketing
40
Lehrbuch
32
Journal of marketing management : MM
26
The journal of product & brand management
23
European journal of marketing : EJM
22
Schriften zu Marketing und Management
22
Journal of the Academy of Marketing Science
20
Springer eBook Collection / Business and Economics
19
Journal of marketing communications
18
Journal of marketing
17
Neue betriebswirtschaftliche Forschung : Nbf
16
The journal of brand management : an international journal
16
AMS review : official publication of the Academy of Marketing Science
15
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
15
Journal of business-to-business marketing
14
Berichte aus der Betriebswirtschaft
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
Journal of retailing and consumer services
12
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
11
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
11
DUV : Wirtschaftswissenschaft
10
Hamburger Schriften zur Marketingforschung
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Legends in marketing
10
Arbeitspapier / Institut für Marketing, Universität Mannheim
9
Cogent business & management
9
DUV / Wirtschaftswissenschaft
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of business economics : JBE
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Marketing intelligence & planning
9
The marketing review
9
Erfurter Hefte zum angewandten Marketing
8
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ECONIS (ZBW)
21
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1
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
4
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
5
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
6
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
7
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
8
The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca
;
Carlson, Jamie L.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
Saved in:
9
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
10
From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
Saved in:
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