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~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"SME"
~subject:"Theorie"
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Brand image
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International marketing
18
Internationales Marketing
18
Marketing management
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8
Consumer behaviour
5
Konsumentenverhalten
5
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3
Emerging economies
3
Export
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internal marketing
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Afshardoost, Mona
1
Bowden, Jana
1
Buccieri, Dominic
1
Crespo, Cátia Fernandes
1
Crick, Dave
1
Crick, James
1
Eshaghi, Mohammad Sadegh
1
Gross, Andrew C.
1
Harrison, Tina
1
Ibrahim, Essam B.
1
Inacio, Nicole
1
Javalgi, Rajshekhar (Raj) G.
1
Maruyama, Masahiro
1
Mathews, Shane W.
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Perks, Keith J.
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Sakurai, Yuka
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Journal of strategic marketing
International marketing review
41
Journal of global marketing
23
Journal of international marketing
23
Journal of business research : JBR
22
The journal of brand management : an international journal
17
Europäische Hochschulschriften / 5
13
International business review : the official journal of the European International Business Academy
12
Journal of international consumer marketing
11
Asia Pacific journal of marketing and logistics
9
Gabler Edition Wissenschaft
8
The journal of product & brand management
8
European journal of marketing : EJM
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of euromarketing
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
SpringerLink / Bücher
7
The SAGE handbook of international marketing
7
Management international review : mir ; journal of international business
6
The journal of business & industrial marketing
6
Advances in international marketing
5
Berichte aus der Betriebswirtschaft
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
European journal of international management : EJIM
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Entrepreneurship in international marketing
4
Innovatives Markenmanagement
4
International journal of business and globalisation : IJBG
4
International marketing in the fast changing world
4
Journal for global business advancement : JGBA
4
Journal of Islamic marketing
4
Journal of international entrepreneurship
4
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Small business economics : an entrepreneurship journal
4
Tübinger Diskussionsbeiträge
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ECONIS (ZBW)
7
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
4
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
5
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
6
The first export order : a marketing innovation revisited
Crick, Dave
;
Crick, James
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 77-89
Persistent link: https://www.econbiz.de/10011577602
Saved in:
7
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
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