The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Catia Fernandes Crespo and Nicole Inacio
| Year of publication: |
2019
|
|---|---|
| Authors: | Crespo, Cátia Fernandes ; Inacio, Nicole |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 8, p. 679-695
|
| Subject: | consumers associations | corporate ability | Corporate social responsibility | global brands | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Internationales Marketing | International marketing | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1464497 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202787