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~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Consumer behaviour
194
Konsumentenverhalten
194
Beziehungsmarketing
65
Relationship marketing
65
Brand management
59
Markenführung
59
Markenimage
53
Customer satisfaction
39
Kundenzufriedenheit
39
Brand
30
Markenartikel
30
Social Web
24
Social web
24
Dienstleistungsqualität
23
Internet marketing
21
Online-Marketing
21
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18
Marketingmanagement
18
Online retailing
17
Online-Handel
17
Einzelhandel
16
Retail trade
16
Viral marketing
15
Virales Marketing
15
Confidence
13
Vertrauen
13
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11
Emerging economies
11
Kundenintegration
11
Personality psychology
11
Persönlichkeitspsychologie
11
Schwellenländer
11
Betriebliche Wertschöpfung
10
Value creation
10
trust
10
Advertising effects
8
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8
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8
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73
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English
73
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Japutra, Arnold
3
Martin, Brett
3
Ahn, Jiseon
2
Casidy, Riza
2
Fernandes, Teresa
2
Johnson, Lester W.
2
Ketron, Seth
2
Leckie, Civilai
2
Manoli, Argyro Elisavet
2
Rizomyliotis, Ioannis
2
Roy, Sanjit
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Amendah, Eklou
1
Anderl, Eva
1
Anwar, Ali
1
Apostolos, Giovanis
1
Ashraf, Abdul R.
1
Baidoun, Samir D.
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Billore, Aditya
1
Bodet, Guillaume
1
Boisvert, Jean
1
Bowden, Jana
1
Bridson, Kerrie
1
Butaney, Gul T.
1
Carlini, Joan
1
Chan, Anthony
1
Chanavat, Nicolas
1
Chatterjee, Swagato
1
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Journal of strategic marketing
Journal of business research : JBR
474
Journal of retailing and consumer services
439
International journal of hospitality management
246
The journal of product & brand management
244
The journal of brand management : an international journal
217
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
116
The journal of services marketing
114
Journal of travel and tourism marketing
99
Journal of hospitality marketing & management
96
European journal of marketing : EJM
95
International journal of contemporary hospitality management
95
Cogent business & management
89
The service industries journal
80
Journal of international consumer marketing
78
Journal of marketing communications
78
Services marketing quarterly
72
Marketing intelligence & planning
69
The journal of consumer marketing
63
Journal of global marketing
59
International journal of consumer studies
58
Journal of marketing
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of the Academy of Marketing Science
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Tourism management : research, policies, practice
56
Journal of Islamic marketing
55
International marketing review
54
Marketing letters : a journal of research in marketing
53
Journal of fashion marketing and management
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Journal of service research : JSR
47
Service business
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
International journal of retail & distribution management
43
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
42
Journal of marketing management : MM
42
Journal of Asian finance, economics and business : JAFEB
41
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ECONIS (ZBW)
73
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
Internal customers creating value in the workplace : conceptualising the internal customer perceived value (ICPV) model
Lo Iacono, Joseph
;
Carlini, Joan
;
France, Cassandra
; …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 712-728
Persistent link: https://www.econbiz.de/10014553352
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
5
Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction
Kwon, Jookyung
;
Amendah, Eklou
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10014553133
Saved in:
6
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
7
Factors affecting consumer post COVID-19 online shopping behavior : the moderating role of commitment : evidence from Palestine
Baidoun, Samir D.
;
Salem, Mohammed Z.
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 358-373
Persistent link: https://www.econbiz.de/10014553257
Saved in:
8
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
9
Luxury brand cultural symbolism : signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
Saved in:
10
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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