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~isPartOf:"Journal of strategic marketing"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~subject:"Umweltmanagement"
~subject:"Welt"
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Consumer behaviour
Marketing management
Umweltmanagement
Welt
Marketingmanagement
192
Beziehungsmarketing
169
Relationship marketing
169
Konsumentenverhalten
125
Brand management
107
Markenführung
107
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63
Markenimage
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51
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Gilmore, Audrey
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Journal of strategic marketing
Journal of business research : JBR
1,305
Journal of retailing and consumer services
857
International journal of hospitality management
828
SpringerLink / Bücher
822
Business strategy and the environment
581
Journal of business ethics : JOBE
471
Management science : journal of the Institute for Operations Research and the Management Sciences
464
Tourism management : research, policies, practice
424
Cogent business & management
417
Industrial marketing management : the international journal for industrial and high-tech firms
417
Journal of marketing management : MM
416
The journal of product & brand management
412
The journal of brand management : an international journal
401
Springer eBook Collection
399
NBER working paper series
358
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
314
International journal of contemporary hospitality management
313
International journal of retail & distribution management
308
Corporate social responsibility and environmental management
297
NBER Working Paper
297
Journal of fashion marketing and management
293
International journal of production economics
283
Research policy : policy, management and economic studies of science, technology and innovation
281
European journal of marketing : EJM
270
Journal of hospitality marketing & management
270
Edward Elgar E-Book Archive
266
Journal of air transport management
262
Working paper
262
Technological forecasting & social change : an international journal
252
Journal of the Academy of Marketing Science
242
Psychology & marketing
238
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
234
Journal of risk and financial management : JRFM
229
Working paper / National Bureau of Economic Research, Inc.
229
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
225
Europäische Hochschulschriften / 5
224
Finance research letters
223
Journal of marketing communications
219
Journal of marketing
217
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ECONIS (ZBW)
305
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41
Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 749-766
Persistent link: https://www.econbiz.de/10014304964
Saved in:
42
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
43
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
44
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
45
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
46
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
47
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
48
The impact of functional integration on perceived risk and consumer-based brand equity
Kirchoff, Jon F.
;
Nichols, Bridget Satinover
;
Rowe, …
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10012202449
Saved in:
49
The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen
;
Leenders, Mark A. A. M.
;
O'Shannassy, …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
Saved in:
50
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
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