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~isPartOf:"Journal of strategic marketing"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Preismanagement"
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Deutschland
Konsumentenverhalten
Preismanagement
Brand
40
Markenartikel
40
Brand management
38
Markenführung
38
Consumer behaviour
30
Brand image
29
Markenimage
29
Beziehungsmarketing
14
Relationship marketing
14
Brand loyalty
6
Markentreue
6
Narrative Methode
6
Narrative method
6
Internet marketing
5
Marketing management
5
Marketingmanagement
5
Online-Marketing
5
Social Web
5
Social web
5
Customer satisfaction
4
Kundenzufriedenheit
4
brand loyalty
4
brand management
4
Customer integration
3
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Personality psychology
3
Persönlichkeitspsychologie
3
purchase intention
3
Advertising effects
2
Brand architecture
2
Brand engagement
2
Brand experience
2
Confidence
2
Emerging economies
2
India
2
Indien
2
International marketing
2
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Article
30
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English
30
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Japutra, Arnold
3
Johnson, Lester W.
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Bang, Nguyen
1
Bendixen, Michael
1
Biraghi, Silvia
1
Bodet, Guillaume
1
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1
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1
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1
Choudhury, Musfiq Mannan
1
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1
Curina, Ilaria
1
Das, Gupta
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
Eshaghi, Mohammad Sadegh
1
Fabrize, Robert
1
Fernandes, Teresa
1
Francioni, Barbara
1
Gaganpreet Singh
1
Gambetti, Rossella
1
Goyal, Anita
1
Graffigna, Guendalina
1
Hawkins, Matthew A.
1
Inegbedion, Henry Egbezien
1
Javed, Mansoor
1
John, Joby
1
Kaushik, Arun Kumar
1
Kenyon, James Andrew
1
Ketron, Seth
1
Kumar, Jitender
1
Kumar, Vikas
1
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1
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1
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Journal of strategic marketing
Journal of business research : JBR
231
The journal of brand management : an international journal
188
The journal of product & brand management
170
Journal of retailing and consumer services
151
Psychology & marketing
66
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Markenartikel : das Magazin für Markenführung
36
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
SpringerLink / Bücher
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of marketing
24
Journal of promotion management : JPM
24
Journal of promotion management : innovations in planning and applied research
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Marketing : ZFP ; journal of research and management
19
International journal of market research
18
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ECONIS (ZBW)
30
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30
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
3
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
6
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
7
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
8
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
9
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
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