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~isPartOf:"Journal of strategic marketing"
~subject:"Deutschland"
~subject:"Place marketing"
~type_genre:"Article in journal"
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Deutschland
Place marketing
Brand image
2
Brand management
2
City marketing
2
Markenführung
2
Markenimage
2
Stadtmarketing
2
Standortmarketing
2
place branding
2
Consumer behaviour
1
Designation of origin
1
Herkunftsbezeichnung
1
Konsumentenverhalten
1
Stakeholder
1
Stakeholder engagement
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country branding
1
customer-based brand equity (CBBE)
1
customer-based place brand equity (CBPBE)
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nation branding
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place brand equity
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place brand identity
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scale development
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Article in journal
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Bose, Sunny
1
Bridson, Kerrie
1
Casidy, Riza
1
Helmi, Jessica
1
Roy, Sanjit
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Tiwari, Abhay Kumar
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Journal of strategic marketing
Journal of business research : JBR
18
Journal of marketing management : MM
12
Tourism management : research, policies, practice
10
The journal of product & brand management
8
Marketing theory
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Ifo-Schnelldienst
5
The journal of brand management : an international journal
5
Qualitative market research : an international journal
4
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Public management review
3
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
3
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of Indian culture and business management : IJICBM
2
International journal of business and globalisation : IJBG
2
International journal of hospitality management
2
Journal of destination marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing intelligence & planning
2
Raumforschung und Raumordnung
2
Total quality management & business excellence
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
Tourism management perspectives : TMP
2
Tourism review
2
Zeitschrift für angewandte Umweltforschung
2
African journal of economic and management studies : AJEMS
1
Amfiteatru economic : an economic and business research periodical
1
Archiv für Kommunalwissenschaften : AFK ; Grundlagen, Konzepte, Beispiele
1
Asia Pacific journal of marketing and logistics
1
Atlantic economic journal : AEJ
1
Australasian marketing journal
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ECONIS (ZBW)
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A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
Saved in:
2
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
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