Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Sunny Bose, Sanjit Kumar Roy and Abhay Kumar Tiwari
| Year of publication: |
November 2016
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|---|---|
| Authors: | Bose, Sunny ; Roy, Sanjit ; Tiwari, Abhay Kumar |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 7, p. 617-634
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| Subject: | place branding | place brand equity | customer-based brand equity (CBBE) | customer-based place brand equity (CBPBE) | scale development | Markenimage | Brand image | Standortmarketing | Place marketing | Markenführung | Brand management | Stadtmarketing | City marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1148766 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011587840