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~isPartOf:"Journal of strategic marketing"
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Event-Marketing"
~subject:"Markenartikel"
~subject:"Service quality"
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Dienstleistungsqualität
Einzelhandel
Event-Marketing
Markenartikel
Service quality
Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
71
Konsumentenverhalten
71
Customer satisfaction
41
Kundenzufriedenheit
41
Brand management
31
Markenführung
31
Marketing management
28
Marketingmanagement
28
Social Web
24
Social web
24
Customer integration
23
Kundenintegration
23
Brand image
22
Markenimage
22
Lieferantenmanagement
21
Supplier relationship management
21
Brand
18
Betriebliche Wertschöpfung
17
Value creation
17
Confidence
16
Customer value
16
Internet marketing
16
Kundenwert
16
Online-Marketing
16
Vertrauen
16
Retail trade
13
Structural equation model
11
Strukturgleichungsmodell
11
relationship marketing
10
Online retailing
9
Online-Handel
9
Strategic management
8
Strategisches Management
8
E-commerce
7
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Online availability
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Undetermined
42
Free
1
Type of publication
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Article
56
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
56
Aufsatz in Zeitschrift
56
Aufsatzsammlung
1
Language
All
English
57
Author
All
Japutra, Arnold
3
Roy, Sanjit Kumar
3
Fernandes, Teresa
2
Johnson, Lester W.
2
Ketron, Seth
2
Mishra, Sita
2
Prentice, Catherine
2
Rizomyliotis, Ioannis
2
Roy, Sanjit
2
Simkin, Lyndon
2
Thaichon, Park
2
Weaven, Scott
2
Abratt, Russell
1
Ahmad, Bilal
1
Aimé, Isabelle
1
Akbar, Muhammad Imad Ud Din
1
Akter, Shahriar
1
Almubarak, Alanoud F.
1
Anderl, Eva
1
Anderson, Jeffrey E.
1
Apostolos, Giovanis
1
Ashill, Nicholas
1
Augusto, Mário Gomes
1
Balaji, M. S.
1
Beerli, Asunción
1
Bendixen, Michael
1
Biraghi, Silvia
1
Boisvert, Jean
1
Burford, Oksana
1
Butaney, Gul T.
1
Campbell, Colin L.
1
Carlini, Joan
1
Casidy, Riza
1
Chatterjee, Ravi
1
Chatterjee, Swagato
1
Chauhan, Sumedha
1
Chiagouris, Larry
1
Coelho, Filipe
1
Colton, Deborah
1
Diaz-Meneses, Gonzalo
1
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Published in...
All
Journal of strategic marketing
Journal of retailing and consumer services
387
Journal of business research : JBR
234
International journal of hospitality management
159
The journal of services marketing
111
The service industries journal
90
Journal of hospitality marketing & management
89
The journal of brand management : an international journal
83
International journal of contemporary hospitality management
82
Journal of travel and tourism marketing
77
The journal of product & brand management
76
Tourism management : research, policies, practice
67
Journal of retailing
62
Services marketing quarterly
61
SpringerLink / Bücher
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
58
Cogent business & management
57
Marketing intelligence & planning
55
The international review of retail, distribution and consumer research
54
Journal of service management
53
Journal of service research : JSR
53
Asia Pacific journal of marketing and logistics
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
International journal of retail & distribution management
48
Service business
48
Psychology & marketing
46
International journal of retail and distribution management
43
European journal of marketing : EJM
39
The TQM journal : the international review of organizational improvement
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of the Academy of Marketing Science
34
Journal of service research
33
International journal of event and festival management
31
Journal of marketing
30
International journal of quality and service sciences
28
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
28
The international journal of bank marketing : IJBM
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
27
Journal of air transport management
25
Journal of hospitality and tourism insights
25
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ECONIS (ZBW)
57
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date (oldest first)
1
Internal customers creating value in the workplace : conceptualising the internal customer perceived value (ICPV) model
Lo Iacono, Joseph
;
Carlini, Joan
;
France, Cassandra
; …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 712-728
Persistent link: https://www.econbiz.de/10014553352
Saved in:
2
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
3
Consumer retention through phygital
experience
in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 749-766
Persistent link: https://www.econbiz.de/10014304964
Saved in:
4
Exploring customer
experience
, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
5
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
6
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
7
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
8
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
9
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
10
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
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