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~isPartOf:"Journal of strategic marketing"
~subject:"Markenführung"
~subject:"SME"
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Markenführung
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International marketing
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Internationales Marketing
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Buccieri, Dominic
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Journal of strategic marketing
International marketing review
36
Journal of business research : JBR
33
Journal of international marketing
31
The journal of brand management : an international journal
24
Journal of global marketing
17
SpringerLink / Bücher
14
Journal of international consumer marketing
11
International business review : the official journal of the European International Business Academy
10
International journal of business and globalisation : IJBG
10
The journal of product & brand management
10
Journal of euromarketing
9
European journal of marketing : EJM
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Asia Pacific journal of marketing and logistics
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Marketing intelligence & planning
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Advances in international marketing
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Business history
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Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
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European journal of international management : EJIM
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Springer eBook Collection
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The journal of business & industrial marketing
5
European research studies
4
IMADI.net-Projektbericht
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Innovatives Markenmanagement
4
Journal of Islamic marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international entrepreneurship
4
Journal of retailing and consumer services
4
Journal of world business : JWB
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
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Management international review : mir ; journal of international business
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Small business economics : an entrepreneurship journal
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Brand management in emerging markets : theories and practice
3
Business horizons
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
3
International business and economics research journal
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
4
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
5
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
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