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Journal of strategic marketing
Contemporary issues in business and globalization
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Internal stakeholder views of a market orientation strategy : implications for implementation
Schlosser, Francine K.
;
McNaughton, Rod B.
- In:
Journal of strategic marketing
15
(
2007
)
4
,
pp. 307-325
Persistent link: https://www.econbiz.de/10003629963
Saved in:
2
Internal stakeholder views of a market orientation strategy: implications for implementation
Schlosser, Francine
;
Mcnaughton, Rod
- In:
Journal of strategic marketing
15
(
2007
)
4
,
pp. 307-326
Persistent link: https://www.econbiz.de/10007794818
Saved in:
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