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Journal of strategic marketing
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Strategic imperatives of mobile commerce in developing countries : the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage
Anwar, Ali
;
Thongpapanl, Narongsak
;
Ashraf, Abdul R.
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 722-742
Persistent link: https://www.econbiz.de/10012653610
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