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~isPartOf:"Journal of strategic marketing"
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Customer integration
32
Kundenintegration
32
Beziehungsmarketing
23
Relationship marketing
23
Betriebliche Wertschöpfung
17
Value creation
17
Consumer behaviour
12
Konsumentenverhalten
12
Social Web
10
Social web
10
Brand management
7
Markenführung
7
co-creation
7
Internet marketing
4
Online-Marketing
4
Service-Dominant Logic
4
Service-dominant logic
4
Brand
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
New product development
3
Produktentwicklung
3
service-dominant logic
3
social media
3
value co-creation
3
value creation
3
Advertising effects
2
Arbeitsverhalten
2
Business network
2
Customer value
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Inter-firm cooperation
2
Kundenwert
2
Motivation
2
Narrative Methode
2
Narrative method
2
USA
2
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30
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32
Aufsatz in Zeitschrift
32
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Collection of articles of several authors
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English
32
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Hajli, Nick
2
Pervan, Simon J.
2
Zolfagharian, Mohammadali
2
Abbasi, Amir Zaib
1
Aimé, Isabelle
1
Akaka, Melissa Archpru
1
Bettiga, Debora
1
Bove, Liliana L.
1
Bowden, Jana
1
Bozkurt, Sıddık
1
Brataas, Andrea
1
Brooks, Simon
1
Bugshan, Hatem
1
Campbell, Colin L.
1
Cassidy, Kim
1
Dai, Bo
1
Dietrich, Timo
1
Do, Diem Khac Xuan
1
Fabrize, Robert
1
Fernandes, Teresa
1
Ferraro, Carla
1
Finsterwalder, Jörg
1
Gidhagen, Mikael
1
Gupta, Samir
1
Higueras-Castillo, Elena
1
Hofacker, Charles F.
1
Hollebeek, Linda
1
Hossein Zadeh, Arash
1
Iyer, Pramod
1
Japutra, Arnold
1
Ketron, Seth
1
Khan, Imran
1
Kim, Jeawon
1
Knox, Kathy
1
Kolyperas, D.
1
Koskela-Huotari, Kaisa
1
Kupplerwieser, Volker G.
1
Lamberti, Lucio
1
Lazaravic, Violet
1
Liébana-Cabanillas, Francisco
1
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Journal of strategic marketing
Journal of business research : JBR
156
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
Journal of service management
49
SpringerLink / Bücher
47
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
The journal of business & industrial marketing
43
Technological forecasting & social change : an international journal
38
International journal of hospitality management
37
Research policy : policy, management and economic studies of science, technology and innovation
35
The service industries journal
31
Journal of marketing management : MM
29
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Public management review
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
International journal of technology marketing : IJTMkt
22
Kundenintegration : Forum Dienstleistungsmanagement
22
International journal of technology management : IJTM
21
Journal of marketing
21
The journal of brand management : an international journal
21
Tourism management : research, policies, practice
21
Journal of service theory and practice : JSTP
20
Marketing intelligence & planning
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
18
European management journal
17
Journal of service research
17
The journal of product & brand management
17
Creativity and innovation management
16
European journal of marketing
16
International journal of product development : IJPD
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Psychology & marketing
16
Revolutionizing innovation : users, communities, and open innovation
16
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ECONIS (ZBW)
32
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1
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mein, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
2
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
5
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
6
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Saved in:
7
Laying the foundations for success : co-creating sustainable marketing solutions
Kim, Jeawon
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 267-295
Persistent link: https://www.econbiz.de/10014303202
Saved in:
8
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
9
Adopting a value co-creation perspective to understand High Street regeneration
Cassidy, Kim
;
Resnick, Sheilagh
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10013170044
Saved in:
10
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
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