Negative customer engagement in emerging markets : cognitive dimension
Year of publication: |
2023
|
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Authors: | Do, Diem Khac Xuan ; Rahman, Kaleel ; Robinson, Linda J. ; Bowden, Jana |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 2, p. 370-402
|
Subject: | cognitive dimension | critical incident | emerging markets | Negative customer engagement | Vietnam | Schwellenländer | Emerging economies | Beziehungsmarketing | Relationship marketing | Viet Nam | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
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