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~isPartOf:"Journal of strategic marketing"
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Search: subject:"experience"
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Subject
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Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
71
Konsumentenverhalten
71
Customer satisfaction
41
Kundenzufriedenheit
41
Brand management
31
Markenführung
31
Dienstleistungsqualität
28
Marketing management
28
Marketingmanagement
28
Service quality
28
Social Web
24
Social web
24
Customer integration
23
Kundenintegration
23
Brand image
22
Markenimage
22
Lieferantenmanagement
21
Supplier relationship management
21
Brand
18
Markenartikel
18
Betriebliche Wertschöpfung
17
Value creation
17
Confidence
16
Customer value
16
Internet marketing
16
Kundenwert
16
Online-Marketing
16
Vertrauen
16
Einzelhandel
13
Retail trade
13
Structural equation model
11
Strukturgleichungsmodell
11
relationship marketing
10
Online retailing
9
Online-Handel
9
Strategic management
8
Strategisches Management
8
E-commerce
7
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Undetermined
111
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1
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Article
177
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5
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Article in journal
182
Aufsatz in Zeitschrift
182
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
Case study
1
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Language
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English
182
Author
All
Simkin, Lyndon
6
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Harrigan, Paul
3
Thaichon, Park
3
Ashill, Nicholas
2
Bove, Liliana L.
2
Canhoto, Ana Isabel Domingos
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ketron, Seth
2
Leckie, Civilai
2
Mattsson, Jan
2
Meadows, Maureen
2
Mishra, Sita
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Oczkowski, Edward A.
2
Paul, Justin
2
Pelham, Alfred M.
2
Polonsky, Michael J.
2
Prentice, Catherine
2
Rahman, Kaleel
2
Rizomyliotis, Ioannis
2
Sahi, Gurjeet Kaur
2
Shankar, Amit
2
Siahtiri, Vida
2
Strong, Carolyn
2
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
795
Journal of retailing and consumer services
682
Industrial marketing management : the international journal for industrial and high-tech firms
419
International journal of hospitality management
357
SpringerLink / Bücher
293
The journal of services marketing
245
Tourism management : research, policies, practice
240
Journal of travel and tourism marketing
214
The service industries journal
205
The journal of business & industrial marketing
194
International journal of contemporary hospitality management
187
Journal of the Academy of Marketing Science
173
Journal of hospitality marketing & management
159
International journal of electronic customer relationship management : IJECRM
141
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
139
Journal of marketing
131
Cogent business & management
127
The journal of brand management : an international journal
127
Journal of service research : JSR
125
Asia Pacific journal of marketing and logistics
124
Psychology & marketing
123
Journal of service management
122
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
121
The journal of product & brand management
118
Tourism management perspectives : TMP
114
Journal of retailing
112
Gabler Edition Wissenschaft
107
European journal of marketing : EJM
105
IZA Discussion Papers
104
Marketing intelligence & planning
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Services marketing quarterly
98
Journal of marketing management : MM
96
Service business
91
Technological forecasting & social change : an international journal
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
The international journal of bank marketing : IJBM
86
The international review of retail, distribution and consumer research
86
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ECONIS (ZBW)
182
Showing
1
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10
of
182
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date (oldest first)
1
Internal customers creating value in the workplace : conceptualising the internal customer perceived value (ICPV) model
Lo Iacono, Joseph
;
Carlini, Joan
;
France, Cassandra
; …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 712-728
Persistent link: https://www.econbiz.de/10014553352
Saved in:
2
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
3
Consumer retention through phygital
experience
in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 749-766
Persistent link: https://www.econbiz.de/10014304964
Saved in:
4
Shifting to phygital
experience
management with design science : a six-step method to manage customer journeys
Jacob, Florence
;
Pez, Virginie
;
Volle, Pierre
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 961-982
Persistent link: https://www.econbiz.de/10014305060
Saved in:
5
Exploring customer
experience
, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
6
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
7
Why is the traditional marketing mix dead? : towards the "experiential marketing mix" (7E), a strategic framework for business
experience
design in the phygital age
Batat, Wided
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10014553127
Saved in:
8
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
9
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
10
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
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