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~isPartOf:"Journal of strategic marketing"
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Higher education institution
7
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7
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5
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5
Marketing management
4
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4
higher education
4
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2
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Ayoubi, Rami M.
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Baron, Steve
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1
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Journal of strategic marketing
NBER working paper series
508
Discussion paper series / IZA
475
Working paper / National Bureau of Economic Research, Inc.
438
Economics of education review
424
NBER Working Paper
407
IZA Discussion Paper
258
IZA Discussion Papers
235
The journal of technology transfer
202
Journal of marketing for higher education
180
Research policy : policy, management and economic studies of science, technology and innovation
147
CESifo working papers
140
Education economics
134
MPRA Paper
128
Journal of education for business
126
Educational Studies
118
Beiträge zur Hochschulpolitik
108
Technological forecasting & social change : an international journal
102
Applied economics
99
The international journal of management education
99
Administrative Sciences : open access journal
91
SpringerLink / Bücher
91
CESifo Working Paper
85
Working paper
82
CESifo Working Paper Series
73
Discussion paper
72
Journal of business research : JBR
69
Forum Hochschule
66
University of California at Berkeley, Center for Studies in Higher Education
65
The American economic review
64
Applied economics letters
63
Journal of human resources : JHR
61
Technovation : the international journal of technological innovation, entrepreneurship and technology management
61
International journal of education economics and development
59
Journal of public economics
59
Discussion paper / Centre for Economic Policy Research
58
Journal of sports economics
57
Amfiteatru economic : an economic and business research periodical
56
The journal of economic education
56
Socio-economic planning sciences : the international journal of public sector decision-making
52
Labour economics : official journal of the European Association of Labour Economists
51
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Scoping and aligning CRM strategy in
higher
education
institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
2
A taxonomy of prestige-seeking university students : strategic insights for
higher
education
Casidy, Riza
;
Wymer, Walter
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 140-155
Persistent link: https://www.econbiz.de/10011861431
Saved in:
3
Insights for a post-Brexit era : marketing the UK as a study destination : an analysis of Arab, Chinese, and Indian student choices
McLeay, Fraser
;
Lichy, Jessica
;
Asaad, Faisal
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10012202802
Saved in:
4
Strategic brand management for
higher
education
institutions with graduate degree programs : empirical insights from the
higher
education
marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
5
Managing
higher
education
brands with an emerging brand architecture : the role of shared values and competing brand identities
Spry, Louise
;
Foster, Carley
;
Pich, Christopher
;
Peart, …
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 336-349
Persistent link: https://www.econbiz.de/10012313905
Saved in:
6
A framework for customer relationship management strategy orientation support in
higher
education
institutions
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 246-265
Persistent link: https://www.econbiz.de/10012202809
Saved in:
7
Country of origin as a source of sustainable competitive advantage : the case for international
higher
education
institutions in New Zealand
Morrish, Sussie Celna
;
Lee, Christina
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 517-529
Persistent link: https://www.econbiz.de/10010217441
Saved in:
8
Marketing strategies supporting national plans : contributions of universities
Srikaew, Anuwat
;
Baron, Steve
- In:
Journal of strategic marketing
17
(
2009
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10003858936
Saved in:
9
Why small private liberal arts colleges need to develop effective marketing cultures
Burrell, Darrell Norman
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 267-278
Persistent link: https://www.econbiz.de/10003751308
Saved in:
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