A taxonomy of prestige-seeking university students : strategic insights for higher education
Year of publication: |
April 2018
|
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Authors: | Casidy, Riza ; Wymer, Walter |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 2, p. 140-155
|
Subject: | Achievement orientation | prestige sensitivity | segmentation | attitude | cluster analysis | higher education | Studierende | Students | Hochschule | Higher education institution | Clusteranalyse | Cluster analysis | Studium | University education |
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