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~isPartOf:"Journal of strategic marketing"
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Search: subject:"relationship management"
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Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
66
Konsumentenverhalten
66
Customer satisfaction
39
Kundenzufriedenheit
39
Marketing management
33
Marketingmanagement
33
Lieferantenmanagement
30
Supplier relationship management
30
Brand management
29
Markenführung
29
Dienstleistungsqualität
26
Service quality
26
Social Web
24
Social web
24
Customer integration
22
Kundenintegration
22
Brand image
19
Markenimage
19
Betriebliche Wertschöpfung
16
Value creation
16
Confidence
15
Internet marketing
15
Online-Marketing
15
Vertrauen
15
Brand
14
Customer value
14
Kundenwert
14
Markenartikel
14
Einzelhandel
12
Retail trade
12
Structural equation model
11
Strukturgleichungsmodell
11
relationship marketing
10
Strategic management
9
Strategisches Management
9
B-to-B-Marketing
8
Business-to-business marketing
8
E-commerce
8
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1
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Article
174
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6
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Article in journal
179
Aufsatz in Zeitschrift
179
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4
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Language
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English
180
Author
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Simkin, Lyndon
6
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Harrigan, Paul
3
Thaichon, Park
3
Weinstein, Art
3
Ashill, Nicholas
2
Ayoubi, Rami M.
2
Bove, Liliana L.
2
Canhoto, Ana Isabel Domingos
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gulliver, Stephen R.
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ketron, Seth
2
Khashab, Basel
2
Leckie, Civilai
2
Mattsson, Jan
2
Meadows, Maureen
2
Mishra, Sita
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Oczkowski, Edward A.
2
Paul, Justin
2
Pelham, Alfred M.
2
Polonsky, Michael J.
2
Rahman, Kaleel
2
Rizomyliotis, Ioannis
2
Sahi, Gurjeet Kaur
2
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Published in...
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1,021
Journal of business research : JBR
832
Journal of retailing and consumer services
605
International journal of production economics
488
SpringerLink / Bücher
423
The journal of business & industrial marketing
407
International journal of production research
350
International journal of hospitality management
288
European journal of operational research : EJOR
268
The journal of services marketing
231
Journal of the Academy of Marketing Science
201
The service industries journal
201
Gabler Edition Wissenschaft
178
Journal of purchasing and supply management
165
Journal of business-to-business marketing
156
Journal of marketing
152
International journal of electronic customer relationship management : IJECRM
142
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Asia Pacific journal of marketing and logistics
125
Journal of service research : JSR
124
International journal of contemporary hospitality management
122
Journal of retailing
119
Journal of travel and tourism marketing
119
Cogent business & management
118
Journal of service management
118
The journal of product & brand management
118
Tourism management : research, policies, practice
118
Journal of hospitality marketing & management
117
Marketing intelligence & planning
117
The journal of brand management : an international journal
116
European journal of marketing : EJM
113
Journal of operations management
113
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
111
Production and operations management : an international journal of the Production and Operations Management Society
111
Springer eBook Collection / Business and Economics
107
International journal of procurement management
104
Psychology & marketing
101
Journal of marketing management : MM
100
Transportation research / E : an international journal
100
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ECONIS (ZBW)
180
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180
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1
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
2
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
3
Visual Search from the perspective of in-store exploration behavior : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1029-1052
Persistent link: https://www.econbiz.de/10014305066
Saved in:
4
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
5
Should private-label supply manufacturers invest in digital strategies? : a study on Portuguese manufacturers
Silva, Pedro Mendonça
;
Veiga, Filipa Casal
;
Pinto, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 665-689
Persistent link: https://www.econbiz.de/10014553350
Saved in:
6
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
7
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
8
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
9
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
10
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
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