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~isPartOf:"Journal of strategic marketing"
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Customer integration
4
Kundenintegration
4
Service-Dominant Logic
4
Service-dominant logic
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Betriebliche Wertschöpfung
3
Value creation
3
service-dominant logic
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Beziehungsmarketing
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Relationship marketing
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Brand co-creation
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Brand management
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Dienstleistungsmarketing
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KMU
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Abbasi, Amir Zaib
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Akaka, Melissa Archpru
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Bozkurt, Sıddık
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Cassidy, Kim
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Chaney, Damien
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Khan, Imran
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Mostafa, Rania B.
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Rasul, Tareq Faizur
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Rather, Raouf Ahmad
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Resnick, Sheilagh
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Journal of strategic marketing
Journal of business research : JBR
43
Industrial marketing management : the international journal for industrial and high-tech firms
33
Marketing theory
32
Journal of service management
18
Journal of the Academy of Marketing Science
18
Journal of marketing management : MM
16
The journal of services marketing
15
The service industries journal
14
International journal of physical distribution & logistics management : IJPD & LM
12
Journal of Service Management
12
International Journal of Physical Distribution & Logistics Management
11
Journal of service research : JSR
11
European journal of marketing : EJM
10
Public management review
10
The journal of business & industrial marketing
10
Tourism management : research, policies, practice
10
AMS review : official publication of the Academy of Marketing Science
9
Journal of macromarketing
9
Service business
9
International journal of contemporary hospitality management
8
Journal of Services Marketing
8
Journal of business market management : JBM
8
Review of marketing research
8
SpringerLink / Bücher
8
The TQM journal : the international review of organizational improvement
8
jbm - Journal of Business Market Management
8
Die Betriebswirtschaft : DBW
7
Services marketing quarterly
7
European Journal of Marketing
6
European Sport management quarterly : ESMQ
6
International journal of hospitality management
6
International journal of quality and service sciences
6
Journal of business-to-business marketing
6
Journal of service theory and practice : JSTP
6
Service Science
6
Working Papers / Hanken Svenska Handelshögskolan
6
Australasian marketing journal
5
European management journal
5
Journal of Business & Industrial Marketing
5
Journal of service research
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ECONIS (ZBW)
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1
Service
dominant
logic
/elaboration likelihood model
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
2
Adopting a value co-creation perspective to understand High Street regeneration
Cassidy, Kim
;
Resnick, Sheilagh
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10013170044
Saved in:
3
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
4
Value co-creation in industrial crisis : a strategic source of competitive advantages
Mostafa, Rania B.
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 144-167
Persistent link: https://www.econbiz.de/10011578038
Saved in:
5
Towards marketing fo funcionality : insights from Michelin and Hilti
Ben Slimane, Karim
;
Chaney, Damien
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 224-237
Persistent link: https://www.econbiz.de/10011300853
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