Value co-creation in industrial crisis : a strategic source of competitive advantages
Year of publication: |
April 2016
|
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Authors: | Mostafa, Rania B. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 2, p. 144-167
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Subject: | Network capability view | service-dominant logic | value co-creation | competitive advantage | Wettbewerbsvorteil | Competitive advantage | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network | Strategisches Management | Strategic management | Ressourcenorientierter Ansatz | Resource-based view |
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