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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Major theoretical debates and contemporary issues in marketing theory"
~subject:"Services marketing"
~type_genre:"Aufsatz im Buch"
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Services marketing
Marketing theory
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Marketingtheorie
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Journal of the Academy of Marketing Science
Major theoretical debates and contemporary issues in marketing theory
Neue Herausforderungen an das Dienstleistungsmarketing
9
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
E-Services : opportunities and threats
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Handbook of research on retailer-consumer relationship development
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing-mix strategies - product strategy and promotion strategy
1
The Routledge handbook of service research insights and ideas
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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ECONIS (ZBW)
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Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
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2
Rationalizing service logic, or understanding services as experience?
Schembri, Sharon
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2008
Persistent link: https://www.econbiz.de/10003610508
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3
Further evolving the new dominant logic of marketing : from services to the social construction of markets
Peñaloza, Lisa
;
Venkatesh, Alladi
-
2008
Persistent link: https://www.econbiz.de/10003610698
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