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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
~type_genre:"Working Paper"
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Markenartikel
Social web
Brand management
179
Markenführung
179
Consumer behaviour
112
Konsumentenverhalten
112
Brand image
108
Markenimage
108
Brand
64
Beziehungsmarketing
38
Relationship marketing
38
Social Web
25
Internet marketing
23
Online-Marketing
23
Advertising effects
19
Werbewirkung
19
Marketing management
17
Marketingmanagement
17
Corporate reputation
13
Firmenimage
13
Designation of origin
12
Herkunftsbezeichnung
12
Innovation
11
Brand architecture
10
Brand equity
10
Emerging economies
10
Schwellenländer
10
Brand extension
9
Brand loyalty
9
Markentransfer
9
New product development
9
Social media
9
Customer satisfaction
8
Kundenzufriedenheit
8
Luxury goods
8
Luxusgüter
8
Markenarchitektur
8
Produktentwicklung
8
Brand awareness
7
Branding
7
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Undetermined
58
Free
3
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Article
79
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Glossary included
Working Paper
Article in journal
79
Language
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English
79
Author
All
Bang, Nguyen
2
Brasel, S. Adam
2
Heinberg, Martin
2
Kumar, Vikas
2
Merrilees, Bill
2
Ozkaya, H. Erkan
2
Taube, Markus
2
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Alden, Dana
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Aravindakshan, Ashwin
1
Arens, Zachary G.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Barone, Michael J.
1
Bartsch, Silke
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Berger, Axel
1
Borzekowski, Dina
1
Brady, Michael K.
1
Bravo, Rafael
1
Brem, Alexander
1
Brennan, Ross
1
Brito, Eliane Pereira Zamith
1
Bucic, Tania
1
Calantone, Roger J.
1
Cao, Zixia
1
Cardinale, Sylvia
1
Casidy, Riza
1
Cawsey, Timothy
1
Chandrasekaran, Deepa
1
Chaudhary, Harish
1
Chauhan, Abhishek
1
Chauhan, Anurag
1
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Journal of the Academy of Marketing Science
Marketing intelligence & planning
Journal of business research : JBR
316
The journal of brand management : an international journal
272
The journal of product & brand management
217
Journal of retailing and consumer services
174
European journal of marketing : EJM
61
Psychology & marketing
55
International journal of internet marketing and advertising : IJIMA
54
Asia Pacific journal of marketing and logistics
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of marketing communications
49
Journal of promotion management : innovations in planning and applied research
44
Journal of strategic marketing
44
Journal of marketing management : MM
43
Journal of marketing
40
Business horizons
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of advertising : the review of marketing communications
35
International journal of hospitality management
34
Journal of promotion management : JPM
34
Cogent business & management
33
European journal of marketing
33
Journal of fashion marketing and management
33
Marketing letters : a journal of research in marketing
33
International journal of consumer studies
31
Journal of international consumer marketing
30
The journal of consumer marketing
29
Journal of global marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Qualitative market research : an international journal
27
The IUP journal of brand management : IJBRM
27
International journal of market research : JMRS ; the journal of the Market Research Society
24
International marketing review
23
International journal of contemporary hospitality management
22
International journal of market research
22
Journal of international marketing
22
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ECONIS (ZBW)
79
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79
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1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
An empirical study of scarcity marketing strategies : limited-time products with umbrella
branding
in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
3
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
4
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
5
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
6
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
7
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
8
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
9
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
10
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
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