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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~person:"Arnold, Mark J."
~subject:"Relationship marketing"
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Journal of the Academy of Marketing Science
Neue betriebswirtschaftliche Forschung : Nbf
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Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
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