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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
~person:"Stock-Homburg, Ruth"
~subject:"Market research"
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Journal of the Academy of Marketing Science
Research policy : policy, management and economic studies of science, technology and innovation
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How does product program innovativeness affect customer satisfaction? : a comparison of goods and services
Stock-Homburg, Ruth
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 813-827
Persistent link: https://www.econbiz.de/10010217999
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Patterns and performance outcomes of innovation orientation
Stock-Homburg, Ruth
;
Zacharias, Nicolas Andy
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 870-888
Persistent link: https://www.econbiz.de/10010218002
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